Marketing with Owen Jones

Sorry it has been so long since I posted, been busy waiting for some things to fall into place. The board has approved Owen Jones. This is fantastic news; it means that we are all seeing the same picture. We have to have a marketing approach and Owen Jones’ view of what we need in order to get this thing up and running is so right on it gives me goosebumps. As some of you may have figured out by now, I am not in this venture alone. This blog is my journey, but I am privileged to be part of a group of committed individuals all working with EnCompass (www.EnCompassInstitute.org). Okay, back to Owen Jones. They are a local creative marketing firm, emphasis on the creative part. As their principle, Rusty, likes to say, the first thing they have to do is fall in love with our organization. Once they have done that, then they can really go to work, creating a rebranding experience that will translate our vision to the community.

They have given us a proposal outlining our journey with them, what to expect, what it will cost and how long it will take. When they presented it to us they said that in an ideal world, they would be able to do this for us for free, but the economy being what is, that is just not a reality for them at this time. Still it feels good to know that they see the value in what we are doing and they want to support us and they did work a generous discount on their services into the bottom line. They are a wonderfully creative and insightful group of individuals I can’t wait to get started. So, next step: create a fundraising plan. Great, another thing I have never done.