Marketing

This is an interesting notion. What the heck is marketing anyway? For me it is this thing that I know is necessary, but that I just don’t understand and it always seems to be just out of reach. Or maybe a better way to say it… it seems like it is always just three steps beyond the edge of my universe. However, for this educational venture I am sure it will be necessary.

In a recent board meeting this mysterious ‘thing’ was discussed in some detail. I thought it very interesting that everyone seemed to share in my sentiments: it is in fact necessary, it does seem rather amorphous, it is incredibly expensive and we can all only take our best guess as to which way we should approach it.

My best guess: head on. Like most things that seem large and lurking in the shadows, if we shine a light right on them they take shape and are then much easier to address. Fact is I will need people in Portland (and then maybe the world at large) to know about said educational venture so that they can join the journey by enrolling. Part of me thinks, just keep chipping away and someday someone will notice me and say “Wow, nice work, mind if I take a photo and share it with my friends?” Of course this could take eons. Perhaps a better tactic would be to ask for the help of some incredibly creative individuals who handle this monster for a living: www.owenjonesandpartners.com. They probably know what they are doing and all I have to do is help them understand what we are doing so that they can do their thing and then presto – we will all be famous! Still I have a feeling we will need a lot of luck, a serious amount of sweat equity and diamond clarity of vision.